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Journal of Marketing Theory and Practice

Impact, Factor and Metrics, Impact Score, Ranking, h-index, SJR, Rating, Publisher, ISSN, and More

Last Updated on June 27, 2025

Impact Score

2024-2025

8.08

h-Index

2024-2025

 64

Rank

2024-2025

 2048

SJR

2024-2025

 1.645

Note: The impact score or impact index shown here is equivalent to the average number of times documents published in a journal/conference in the past two years have been cited in the current year (i.e., Cites / Doc. (2 years)). It is based on Scopus data and can be a little higher or different compared to the impact factor (IF) produced by Journal Citation Report. Please refer to the Web of Science data source to check the exact journal impact factor ™ (Thomson Reuters) metric.

Important Metrics and Factor

Title Journal of Marketing Theory and Practice
Abbreviation J. Mark. Theory Pract.
Publication Type Journal
Subject Area, Categories, Scope Marketing (Q1)
h-index 64
Overall Rank/Ranking 2048
SCImago Journal Rank (SJR) 1.645
Impact Score 8.08
Publisher Taylor and Francis Ltd.
Country United Kingdom
ISSN 10696679
Best Quartile Q1
Coverage History 2005-2025




About Journal of Marketing Theory and Practice


Journal of Marketing Theory and Practice is a journal covering the technologies/fields/categories related to Marketing (Q1). It is published by Taylor and Francis Ltd.. The overall rank of Journal of Marketing Theory and Practice is 2048. According to SCImago Journal Rank (SJR), this journal is ranked 1.645. SCImago Journal Rank is an indicator, which measures the scientific influence of journals. It considers the number of citations received by a journal and the importance of the journals from where these citations come. SJR acts as an alternative to the Journal Impact Factor (or an average number of citations received in last 2 years). This journal has an h-index of 64. The best quartile for this journal is Q1.

The ISSN of Journal of Marketing Theory and Practice journal is 10696679. An International Standard Serial Number (ISSN) is a unique code of 8 digits. It is used for the recognition of journals, newspapers, periodicals, and magazines in all kind of forms, be it print-media or electronic. Journal of Marketing Theory and Practice is cited by a total of 845 articles during the last 3 years (Preceding 2024).


Journal of Marketing Theory and Practice Impact IF 2024-2025


The Impact IF 2024 of Journal of Marketing Theory and Practice is 8.08, which is computed in 2025 as per its definition. Journal of Marketing Theory and Practice IF is increased by a factor of 2.72 and approximate percentage change is 50.75% when compared to preceding year 2023, which shows a rising trend. The impact IF, also denoted as Journal impact score (JIS), of an academic journal is a measure of the yearly average number of citations to recent articles published in that journal. It is based on Scopus data.

Table Setting

Journal of Marketing Theory and Practice Impact IF 2025 Prediction


Impact IF 2024 of Journal of Marketing Theory and Practice is 8.08. If the same upward trend persists, Impact IF may rise in 2025 as well.


Impact IF Trend


Year wise Impact IF of Journal of Marketing Theory and Practice. Based on Scopus data.


Year Impact IF
2025/2026 Coming Soon
2024 8.08
2023 5.36
2022 3.54
2021 2.51
2020 2.57
2019 1.65
2018 1.60
2017 1.93
2016 1.78
2015 1.00
2014 1.46

Journal of Marketing Theory and Practice h-index


  Table Setting

Journal of Marketing Theory and Practice has an h-index of 64. It means 64 articles of this journal have more than 64 number of citations. The h-index is a way of measuring the productivity and citation impact of the publications. The h-index is defined as the maximum value of h such that the given journal/author has published h papers that have each been cited at least h number of times.




Journal of Marketing Theory and Practice ISSN


The ISSN of Journal of Marketing Theory and Practice is 10696679. ISSN stands for International Standard Serial Number.

An ISSN is a unique code of 8 digits. It is used for the recognition of journals, newspapers, periodicals, and magazines in all kind of forms, be it print-media or electronic.

Table Setting

Journal of Marketing Theory and Practice Rank and SCImago Journal Rank (SJR)


The overall rank of Journal of Marketing Theory and Practice is 2048. According to SCImago Journal Rank (SJR), this journal is ranked 1.645. SCImago Journal Rank is an indicator, which measures the scientific influence of journals. It considers the number of citations received by a journal and the importance of the journals from where these citations come.

SJR of Journal of Marketing Theory and Practice by Year


Year SJR
2025/2026 Coming Soon
2024 1.645
2023 1.014
2022 0.898
2021 0.884
2020 0.731
2019 0.623
2018 0.719
2017 1.056
2016 0.717
2015 0.571
2014 1.584

Ranking of Journal of Marketing Theory and Practice by Year


Year Ranking
2025/2026 Coming Soon
2024 2048
2023 4356
2022 5004
2021 4934
2020 6756
2019 7921
2018 6669
2017 4051
2016 6591
2015 8240
2014 2095

Journal of Marketing Theory and Practice Publisher


Table Setting

Journal of Marketing Theory and Practice is published by Taylor and Francis Ltd.. It's publishing house is located in United Kingdom. Coverage history of this journal is as following: 2005-2025. The organization or individual who handles the printing and distribution of printed or digital publications is known as Publisher.


Call For Papers


Visit the official website of the journal/conference to check the further details about the call for papers.


Abbreviation


The IS0 4 standard abbreviation of Journal of Marketing Theory and Practice is J. Mark. Theory Pract.. This abbreviation ('J. Mark. Theory Pract.') is well recommended and approved for the purpose of indexing, abstraction, referencing and citing goals. It meets all the essential criteria of ISO 4 standard.

ISO 4 (International Organization for Standardization 4) is an international standard that defines a uniform and consistent system for abbreviating serial publication titles and journals.


How to publish in Journal of Marketing Theory and Practice


If your research field is/are related to Marketing (Q1), then please visit the official website of this journal.


Acceptance Rate


The acceptance rate/percentage of any academic journal/conference depends upon many parameters. Some of the critical parameters are listed below.

  • The demand or interest of researchers/scientists in publishing in a specific Journal/Conference.
  • Peer review complexity and timeline.
  • The mix of unsolicited and invited submissions.
  • The time it takes from manuscript submission to final publication.
  • And Many More.

It is essential to understand that the acceptance rate/rejection rate of papers varies among journals. Some Journals considers all the manuscripts submissions as a basis of acceptance rate computation. On the other hand, few consider the only manuscripts sent for peer review or few even not bother about the accurate maintenance of total submissions. Hence, it can provide a rough estimation only.

The best way to find out the acceptance rate is to reach out to the associated editor or to check the official website of the Journal/Conference.



Frequently Asked Questions (FAQs)


What's the latest impact IF of the Journal of Marketing Theory and Practice?

Journal of Marketing Theory and Practice latest impact IF is 8.08. It's evaluated in the year 2024. The highest and the lowest impact IF or impact score of this journal are 8.08 (2024) and 1.00 (2015), respectively, in the last 11 years. Moreover, its average IS is 2.86 in the previous 11 years.


What's the SCImago Journal Rank (SJR) of the Journal of Marketing Theory and Practice?

The Journal of Marketing Theory and Practice has an SJR (SCImago Journal Rank) of 1.645, according to the latest data. It is computed in the year 2025. In the past 11 years, this journal has recorded a range of SJR, with the highest being 1.645 in 2024 and the lowest being 0.571 in 2015. Furthermore, the average SJR of the Journal of Marketing Theory and Practice over the previous 11-year period stands at 2.86.


What's the latest h-index of the Journal of Marketing Theory and Practice?

The latest h-index of the Journal of Marketing Theory and Practice is 64.


Who's the publisher of the Journal of Marketing Theory and Practice?

The Journal of Marketing Theory and Practice is published by the Taylor and Francis Ltd., with its country of publication being the United Kingdom.


What's the current ranking of the Journal of Marketing Theory and Practice?

The Journal of Marketing Theory and Practice is currently ranked 2048 out of 27955 Journals, Conferences, and Book Series in the latest ranking. Over the course of the last 11 years, this journal has experienced varying rankings, reaching its highest position of 2048 in 2024 and its lowest position of 8240 in 2015.


What's the abbreviation or short name for the Journal of Marketing Theory and Practice?

The standard ISO4 abbreviation for the Journal of Marketing Theory and Practice is J. Mark. Theory Pract..


Is the "Journal of Marketing Theory and Practice" classified as a Journal, Conference and Proceedings, Trade Journal or Book Series?

Journal of Marketing Theory and Practice is classified as a journal that the Taylor and Francis Ltd. publishes.


What's the scope or major areas of the Journal of Marketing Theory and Practice?

The Journal of Marketing Theory and Practice encompasses the following areas:

  • Marketing

For a more comprehensive understanding of its scope, check the official website of this journal.


What's the ISSN of the Journal of Marketing Theory and Practice?

The Journal of Marketing Theory and Practice is assigned the following International Standard Serial Numbers (ISSN): 10696679.


What's the best quartile of the Journal of Marketing Theory and Practice?

The best quartile for the Journal of Marketing Theory and Practice is Q1 (2024).


What's the coverage history of the Journal of Marketing Theory and Practice?

The Journal of Marketing Theory and Practice coverage history can be summarized as follows: 2005-2025.


Credits and Sources


  • Scimago Journal & Country Rank (SJR), https://www.scimagojr.com/
  • Journal Impact Factor, https://clarivate.com/



Impact Score, h-Index, and Other Important Details of These Journals, Conferences, and Books


Journal/Conference/Workshop/Book Title Type Ranking Publisher h-index Impact Score
Journal of Field Archaeology journal 7683 Maney Publishing 48 1.85
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Journal of Competition Law and Economics journal 11978 Oxford University Press 34 0.94
International Journal of Parallel, Emergent and Distributed Systems journal 17452 Taylor and Francis Ltd. 27 1.17
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Journal of Sociolinguistics journal 4415 Wiley-Blackwell Publishing Ltd 68 2.14
Sapporo Medical Journal journal 29756 Sapporo Medical University 3 0.00
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Year wise Impact Score (IS) of Journal of Marketing Theory and Practice

Impact Score Table

Year Impact Score (IS)
2025/2026 Coming Soon
2024 8.08
2023 5.36
2022 3.54
2021 2.51
2020 2.57
2019 1.65
2018 1.60
2017 1.93
2016 1.78
2015 1.00
2014 1.46



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