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Journal of Marketing

Impact, Factor and Metrics, Impact Score, Ranking, h-index, SJR, Rating, Publisher, ISSN, and More

Last Updated on June 27, 2025

Impact Score

2024-2025

17.29

h-Index

2024-2025

 296

Rank

2024-2025

 49

SJR

2024-2025

 13.394

Note: The impact score or impact index shown here is equivalent to the average number of times documents published in a journal/conference in the past two years have been cited in the current year (i.e., Cites / Doc. (2 years)). It is based on Scopus data and can be a little higher or different compared to the impact factor (IF) produced by Journal Citation Report. Please refer to the Web of Science data source to check the exact journal impact factor ™ (Thomson Reuters) metric.

Important Metrics and Factor

Title Journal of Marketing
Abbreviation J. Mark.
Publication Type Journal
Subject Area, Categories, Scope Business and International Management (Q1); Economics and Econometrics (Q1); Marketing (Q1)
h-index 296
Overall Rank/Ranking 49
SCImago Journal Rank (SJR) 13.394
Impact Score 17.29
Publisher American Marketing Association
Country United States
ISSN 15477185, 00222429
Best Quartile Q1
Coverage History 1969, 1971, 1973, 1977, 1979-1981, 1995-2025




Aim and Scope


By design, Journal of Marketing publishes articles on a variety of topics contributing to the advancement of the science and/or practice of marketing. As a literature-based scholarly journal, Journal of Marketing is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field.

Articles in Journal of Marketing furnish information on marketing needs and trends that:
demonstrate new techniques for solutions to marketing problems.
review those trends and developments by reporting research.
contribute generalizable, validated findings.
present new ideas, theories, and illustrations of marketing thought and practice.


About Journal of Marketing


Journal of Marketing is a journal covering the technologies/fields/categories related to Business and International Management (Q1); Economics and Econometrics (Q1); Marketing (Q1). It is published by American Marketing Association. The overall rank of Journal of Marketing is 49. According to SCImago Journal Rank (SJR), this journal is ranked 13.394. SCImago Journal Rank is an indicator, which measures the scientific influence of journals. It considers the number of citations received by a journal and the importance of the journals from where these citations come. SJR acts as an alternative to the Journal Impact Factor (or an average number of citations received in last 2 years). This journal has an h-index of 296. The best quartile for this journal is Q1.

The ISSN of Journal of Marketing journal is 15477185, 00222429. An International Standard Serial Number (ISSN) is a unique code of 8 digits. It is used for the recognition of journals, newspapers, periodicals, and magazines in all kind of forms, be it print-media or electronic. Journal of Marketing is cited by a total of 3242 articles during the last 3 years (Preceding 2024).


Journal of Marketing Impact IF 2024-2025


The Impact IF 2024 of Journal of Marketing is 17.29, which is computed in 2025 as per its definition. Journal of Marketing IF is increased by a factor of 2.2 and approximate percentage change is 14.58% when compared to preceding year 2023, which shows a rising trend. The impact IF, also denoted as Journal impact score (JIS), of an academic journal is a measure of the yearly average number of citations to recent articles published in that journal. It is based on Scopus data.

Table Setting

Journal of Marketing Impact IF 2025 Prediction


Impact IF 2024 of Journal of Marketing is 17.29. If the same upward trend persists, Impact IF may rise in 2025 as well.


Impact IF Trend


Year wise Impact IF of Journal of Marketing. Based on Scopus data.


Year Impact IF
2025/2026 Coming Soon
2024 17.29
2023 15.09
2022 12.42
2021 12.11
2020 8.76
2019 6.11
2018 9.21
2017 8.79
2016 6.60
2015 5.70
2014 6.48

Journal of Marketing h-index


  Table Setting

Journal of Marketing has an h-index of 296. It means 296 articles of this journal have more than 296 number of citations. The h-index is a way of measuring the productivity and citation impact of the publications. The h-index is defined as the maximum value of h such that the given journal/author has published h papers that have each been cited at least h number of times.




Journal of Marketing ISSN


The ISSN of Journal of Marketing is 15477185, 00222429. ISSN stands for International Standard Serial Number.

An ISSN is a unique code of 8 digits. It is used for the recognition of journals, newspapers, periodicals, and magazines in all kind of forms, be it print-media or electronic.

Table Setting

Journal of Marketing Rank and SCImago Journal Rank (SJR)


The overall rank of Journal of Marketing is 49. According to SCImago Journal Rank (SJR), this journal is ranked 13.394. SCImago Journal Rank is an indicator, which measures the scientific influence of journals. It considers the number of citations received by a journal and the importance of the journals from where these citations come.

SJR of Journal of Marketing by Year


Year SJR
2025/2026 Coming Soon
2024 13.394
2023 11.799
2022 10.802
2021 7.461
2020 7.799
2019 8.626
2018 9.198
2017 8.616
2016 6.253
2015 6.709
2014 8.025

Ranking of Journal of Marketing by Year


Year Ranking
2025/2026 Coming Soon
2024 49
2023 58
2022 66
2021 129
2020 133
2019 98
2018 95
2017 108
2016 194
2015 172
2014 124

Journal of Marketing Publisher


Table Setting

Journal of Marketing is published by American Marketing Association. It's publishing house is located in United States. Coverage history of this journal is as following: 1969, 1971, 1973, 1977, 1979-1981, 1995-2025. The organization or individual who handles the printing and distribution of printed or digital publications is known as Publisher.


Call For Papers


Visit the official website of the journal/conference to check the further details about the call for papers.


Abbreviation


The IS0 4 standard abbreviation of Journal of Marketing is J. Mark.. This abbreviation ('J. Mark.') is well recommended and approved for the purpose of indexing, abstraction, referencing and citing goals. It meets all the essential criteria of ISO 4 standard.

ISO 4 (International Organization for Standardization 4) is an international standard that defines a uniform and consistent system for abbreviating serial publication titles and journals.


How to publish in Journal of Marketing


If your research field is/are related to Business and International Management (Q1); Economics and Econometrics (Q1); Marketing (Q1), then please visit the official website of this journal.


Acceptance Rate


The acceptance rate/percentage of any academic journal/conference depends upon many parameters. Some of the critical parameters are listed below.

  • The demand or interest of researchers/scientists in publishing in a specific Journal/Conference.
  • Peer review complexity and timeline.
  • The mix of unsolicited and invited submissions.
  • The time it takes from manuscript submission to final publication.
  • And Many More.

It is essential to understand that the acceptance rate/rejection rate of papers varies among journals. Some Journals considers all the manuscripts submissions as a basis of acceptance rate computation. On the other hand, few consider the only manuscripts sent for peer review or few even not bother about the accurate maintenance of total submissions. Hence, it can provide a rough estimation only.

The best way to find out the acceptance rate is to reach out to the associated editor or to check the official website of the Journal/Conference.



Frequently Asked Questions (FAQs)


What's the latest impact IF of the Journal of Marketing?

Journal of Marketing latest impact IF is 17.29. It's evaluated in the year 2024. The highest and the lowest impact IF or impact score of this journal are 17.29 (2024) and 5.70 (2015), respectively, in the last 11 years. Moreover, its average IS is 9.87 in the previous 11 years.


What's the SCImago Journal Rank (SJR) of the Journal of Marketing?

The Journal of Marketing has an SJR (SCImago Journal Rank) of 13.394, according to the latest data. It is computed in the year 2025. In the past 11 years, this journal has recorded a range of SJR, with the highest being 13.394 in 2024 and the lowest being 6.253 in 2016. Furthermore, the average SJR of the Journal of Marketing over the previous 11-year period stands at 9.87.


What's the latest h-index of the Journal of Marketing?

The latest h-index of the Journal of Marketing is 296.


Who's the publisher of the Journal of Marketing?

The Journal of Marketing is published by the American Marketing Association, with its country of publication being the United States.


What's the current ranking of the Journal of Marketing?

The Journal of Marketing is currently ranked 49 out of 27955 Journals, Conferences, and Book Series in the latest ranking. Over the course of the last 11 years, this journal has experienced varying rankings, reaching its highest position of 49 in 2024 and its lowest position of 194 in 2016.


What's the abbreviation or short name for the Journal of Marketing?

The standard ISO4 abbreviation for the Journal of Marketing is J. Mark..


Is the "Journal of Marketing" classified as a Journal, Conference and Proceedings, Trade Journal or Book Series?

Journal of Marketing is classified as a journal that the American Marketing Association publishes.


What's the scope or major areas of the Journal of Marketing?

The Journal of Marketing encompasses the following areas:

  • Business and International Management
  • Economics and Econometrics
  • Marketing

For a more comprehensive understanding of its scope, check the official website of this journal.


What's the ISSN of the Journal of Marketing?

The Journal of Marketing is assigned the following International Standard Serial Numbers (ISSN): 15477185, 00222429.


What's the best quartile of the Journal of Marketing?

The best quartile for the Journal of Marketing is Q1 (2024).


What's the coverage history of the Journal of Marketing?

The Journal of Marketing coverage history can be summarized as follows: 1969, 1971, 1973, 1977, 1979-1981, 1995-2025.


Credits and Sources


  • Scimago Journal & Country Rank (SJR), https://www.scimagojr.com/
  • Journal Impact Factor, https://clarivate.com/



Impact Score, h-Index, and Other Important Details of These Journals, Conferences, and Books


Journal/Conference/Workshop/Book Title Type Ranking Publisher h-index Impact Score
Business: Theory and Practice journal 16073 Vilnius Gediminas Technical University 31 2.45
European Union Politics journal 1953 SAGE Publications Ltd 79 3.71
Historia journal 22470 Universidade Estadual Paulista 9 0.16
Proceedings of the Spring Technical Conference of the ASME Internal Combustion Engine Division conference and proceedings 17477 16 0.00
Criminal Justice Review journal 10284 SAGE Publications Inc. 46 1.91
Journal of International Financial Management and Accounting journal 1434 Wiley-Blackwell Publishing Ltd 50 10.53
Discourse journal 7536 Routledge 70 2.75
World Englishes journal 7267 Wiley-Blackwell 68 2.38
International Journal of Parallel, Emergent and Distributed Systems journal 17452 Taylor and Francis Ltd. 27 1.17
Journal of Sociolinguistics journal 4415 Wiley-Blackwell Publishing Ltd 68 2.14

Check complete list




Year wise Impact Score (IS) of Journal of Marketing

Impact Score Table

Year Impact Score (IS)
2025/2026 Coming Soon
2024 17.29
2023 15.09
2022 12.42
2021 12.11
2020 8.76
2019 6.11
2018 9.21
2017 8.79
2016 6.60
2015 5.70
2014 6.48



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