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Journal of Advertising Research

Impact, Factor and Metrics, Impact Score, Ranking, h-index, SJR, Rating, Publisher, ISSN, and More

Last Updated on June 27, 2025

Impact Score

2024-2025

2.40

h-Index

2024-2025

 102

Rank

2024-2025

 6489

SJR

2024-2025

 0.825

Note: The impact score or impact index shown here is equivalent to the average number of times documents published in a journal/conference in the past two years have been cited in the current year (i.e., Cites / Doc. (2 years)). It is based on Scopus data and can be a little higher or different compared to the impact factor (IF) produced by Journal Citation Report. Please refer to the Web of Science data source to check the exact journal impact factor ™ (Thomson Reuters) metric.

Important Metrics and Factor

Title Journal of Advertising Research
Abbreviation J. Advert. Res.
Publication Type Journal
Subject Area, Categories, Scope Communication (Q1); Marketing (Q2)
h-index 102
Overall Rank/Ranking 6489
SCImago Journal Rank (SJR) 0.825
Impact Score 2.40
Publisher The Advertising Research Foundation
Country United Kingdom
ISSN 00218499, 17401909
Best Quartile Q1
Coverage History 1972, 1996-2024




About Journal of Advertising Research


Journal of Advertising Research is a journal covering the technologies/fields/categories related to Communication (Q1); Marketing (Q2). It is published by The Advertising Research Foundation. The overall rank of Journal of Advertising Research is 6489. According to SCImago Journal Rank (SJR), this journal is ranked 0.825. SCImago Journal Rank is an indicator, which measures the scientific influence of journals. It considers the number of citations received by a journal and the importance of the journals from where these citations come. SJR acts as an alternative to the Journal Impact Factor (or an average number of citations received in last 2 years). This journal has an h-index of 102. The best quartile for this journal is Q1.

The ISSN of Journal of Advertising Research journal is 00218499, 17401909. An International Standard Serial Number (ISSN) is a unique code of 8 digits. It is used for the recognition of journals, newspapers, periodicals, and magazines in all kind of forms, be it print-media or electronic. Journal of Advertising Research is cited by a total of 238 articles during the last 3 years (Preceding 2024).


Journal of Advertising Research Impact IF 2024-2025


The Impact IF 2024 of Journal of Advertising Research is 2.40, which is computed in 2025 as per its definition. Journal of Advertising Research IF is increased by a factor of 0.54 and approximate percentage change is 29.03% when compared to preceding year 2023, which shows a rising trend. The impact IF, also denoted as Journal impact score (JIS), of an academic journal is a measure of the yearly average number of citations to recent articles published in that journal. It is based on Scopus data.

Table Setting

Journal of Advertising Research Impact IF 2025 Prediction


Impact IF 2024 of Journal of Advertising Research is 2.40. If the same upward trend persists, Impact IF may rise in 2025 as well.


Impact IF Trend


Year wise Impact IF of Journal of Advertising Research. Based on Scopus data.


Year Impact IF
2025/2026 Coming Soon
2024 2.40
2023 1.86
2022 2.46
2021 2.32
2020 2.29
2019 1.92
2018 1.79
2017 1.88
2016 1.37
2015 0.90
2014 1.44

Journal of Advertising Research h-index


  Table Setting

Journal of Advertising Research has an h-index of 102. It means 102 articles of this journal have more than 102 number of citations. The h-index is a way of measuring the productivity and citation impact of the publications. The h-index is defined as the maximum value of h such that the given journal/author has published h papers that have each been cited at least h number of times.




Journal of Advertising Research ISSN


The ISSN of Journal of Advertising Research is 00218499, 17401909. ISSN stands for International Standard Serial Number.

An ISSN is a unique code of 8 digits. It is used for the recognition of journals, newspapers, periodicals, and magazines in all kind of forms, be it print-media or electronic.

Table Setting

Journal of Advertising Research Rank and SCImago Journal Rank (SJR)


The overall rank of Journal of Advertising Research is 6489. According to SCImago Journal Rank (SJR), this journal is ranked 0.825. SCImago Journal Rank is an indicator, which measures the scientific influence of journals. It considers the number of citations received by a journal and the importance of the journals from where these citations come.

SJR of Journal of Advertising Research by Year


Year SJR
2025/2026 Coming Soon
2024 0.825
2023 1.097
2022 1.041
2021 1.332
2020 0.831
2019 1.696
2018 0.958
2017 0.870
2016 0.744
2015 0.822
2014 0.845

Ranking of Journal of Advertising Research by Year


Year Ranking
2025/2026 Coming Soon
2024 6489
2023 3795
2022 3954
2021 2583
2020 5736
2019 1785
2018 4632
2017 5250
2016 6308
2015 5718
2014 5372

Journal of Advertising Research Publisher


Table Setting

Journal of Advertising Research is published by The Advertising Research Foundation. It's publishing house is located in United Kingdom. Coverage history of this journal is as following: 1972, 1996-2024. The organization or individual who handles the printing and distribution of printed or digital publications is known as Publisher.


Call For Papers


Visit the official website of the journal/conference to check the further details about the call for papers.


Abbreviation


The IS0 4 standard abbreviation of Journal of Advertising Research is J. Advert. Res.. This abbreviation ('J. Advert. Res.') is well recommended and approved for the purpose of indexing, abstraction, referencing and citing goals. It meets all the essential criteria of ISO 4 standard.

ISO 4 (International Organization for Standardization 4) is an international standard that defines a uniform and consistent system for abbreviating serial publication titles and journals.


How to publish in Journal of Advertising Research


If your research field is/are related to Communication (Q1); Marketing (Q2), then please visit the official website of this journal.


Acceptance Rate


The acceptance rate/percentage of any academic journal/conference depends upon many parameters. Some of the critical parameters are listed below.

  • The demand or interest of researchers/scientists in publishing in a specific Journal/Conference.
  • Peer review complexity and timeline.
  • The mix of unsolicited and invited submissions.
  • The time it takes from manuscript submission to final publication.
  • And Many More.

It is essential to understand that the acceptance rate/rejection rate of papers varies among journals. Some Journals considers all the manuscripts submissions as a basis of acceptance rate computation. On the other hand, few consider the only manuscripts sent for peer review or few even not bother about the accurate maintenance of total submissions. Hence, it can provide a rough estimation only.

The best way to find out the acceptance rate is to reach out to the associated editor or to check the official website of the Journal/Conference.



Frequently Asked Questions (FAQs)


What's the latest impact IF of the Journal of Advertising Research?

Journal of Advertising Research latest impact IF is 2.40. It's evaluated in the year 2024. The highest and the lowest impact IF or impact score of this journal are 2.46 (2022) and 0.90 (2015), respectively, in the last 11 years. Moreover, its average IS is 1.88 in the previous 11 years.


What's the SCImago Journal Rank (SJR) of the Journal of Advertising Research?

The Journal of Advertising Research has an SJR (SCImago Journal Rank) of 0.825, according to the latest data. It is computed in the year 2025. In the past 11 years, this journal has recorded a range of SJR, with the highest being 1.696 in 2019 and the lowest being 0.744 in 2016. Furthermore, the average SJR of the Journal of Advertising Research over the previous 11-year period stands at 1.88.


What's the latest h-index of the Journal of Advertising Research?

The latest h-index of the Journal of Advertising Research is 102.


Who's the publisher of the Journal of Advertising Research?

The Journal of Advertising Research is published by the The Advertising Research Foundation, with its country of publication being the United Kingdom.


What's the current ranking of the Journal of Advertising Research?

The Journal of Advertising Research is currently ranked 6489 out of 27955 Journals, Conferences, and Book Series in the latest ranking. Over the course of the last 11 years, this journal has experienced varying rankings, reaching its highest position of 1785 in 2019 and its lowest position of 6489 in 2024.


What's the abbreviation or short name for the Journal of Advertising Research?

The standard ISO4 abbreviation for the Journal of Advertising Research is J. Advert. Res..


Is the "Journal of Advertising Research" classified as a Journal, Conference and Proceedings, Trade Journal or Book Series?

Journal of Advertising Research is classified as a journal that the The Advertising Research Foundation publishes.


What's the scope or major areas of the Journal of Advertising Research?

The Journal of Advertising Research encompasses the following areas:

  • Communication
  • Marketing

For a more comprehensive understanding of its scope, check the official website of this journal.


What's the ISSN of the Journal of Advertising Research?

The Journal of Advertising Research is assigned the following International Standard Serial Numbers (ISSN): 00218499, 17401909.


What's the best quartile of the Journal of Advertising Research?

The best quartile for the Journal of Advertising Research is Q1 (2024).


What's the coverage history of the Journal of Advertising Research?

The Journal of Advertising Research coverage history can be summarized as follows: 1972, 1996-2024.


Credits and Sources


  • Scimago Journal & Country Rank (SJR), https://www.scimagojr.com/
  • Journal Impact Factor, https://clarivate.com/



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Check complete list




Year wise Impact Score (IS) of Journal of Advertising Research

Impact Score Table

Year Impact Score (IS)
2025/2026 Coming Soon
2024 2.40
2023 1.86
2022 2.46
2021 2.32
2020 2.29
2019 1.92
2018 1.79
2017 1.88
2016 1.37
2015 0.90
2014 1.44



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