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Dear distinguished academician and researcher,
Kindly see the information below. You are earnestly requested to contribute a chapter for the proposed book to be published by IGI Global, USA.
Please click on the link below to submit your chapter :
https://www.igi-global.com/submission/submit-chapter/?projectid=bef9202d-8a5c-4c21-bf6f-29890f982222 .
Call for Chapters: Millennial Consumer Trends and Their Impact on the Global Economy
• Proposal submission deadline: August 20, 2019
• Full chapter submission: September 17, 2019
Editors
Prof. Dr. Abhijit Pandit - Assistant Professor, Amity University, Kolkata
Prof. Jayjit Chakraborty - Full Time Faculty, The Bhawanipur Education Society College, University of Calcutta
Call for Chapters
Introduction
The study of Consumer Behavior is important to the marketers, as it enables them to understand and predict buying behavior of consumers in the marketplace. It is concerned with what consumers buy, why they buy, when they buy, where they buy, how they buy, how often they buy, how they consume, and how they dispose. As a consumer, we are all unique, and this uniqueness is manifested in our consumption pattern and purchasing decisions. The quality of a marketer depends on knowing, serving, influencing the consumers. The main purpose of a business is to create and keep customers. Therefore, there exists a need to strengthen our knowledge further, and this can only be possible by generation of new knowledge, in the form of a book.
Objective
This book tries to provide an in-depth perspective on various aspects of Consumer Behavior, and intends to understand the subject at macro level. As there is a constant change in the living standards, taste, preference, trend, fashion and technology; understanding consumer behavior is of foremost importance. Therefore, this book would delve into relevant theoretical framework, with examples, case studies and research findings, in order to enhance knowledge about this field.
Target Audience
The target audience of this book would comprise of students from management and interdisciplinary domains at graduate, postgraduate and doctoral levels. This book would also cater to the requirements of corporate professionals and policy makers, who are concerned with the study of behavioral pattern of consumers. Moreover, this book would be applicable across different parts of the globe, and would not be limited to the territorial boundary of a particular nation.
Recommended Topics
1. Introduction - What is Consumer Behavior, importance, difference between needs, wants, demands, black box (stimulus- response), Segmenting-Targeting-Positioning (STP), technology driven consumer
2. Consumer Motivation, Personality, Perceptions, Learning, Attitude
3. Family life cycle, culture, subculture, social class, VALS, Cross-Cultural Consumer
4. Opinion leader, reference groups
5. Consumer decision making, diffusion of innovation, Consumer Buying Behavior v/s Organizational Buying Behavior.
6. Consumer Research
7. Rural Consumer Behavior, Difference between Urban and Rural Consumer Behavior
8. Consumerism and Consumer Protection Laws.
9. Millenial Consumer Behavior.
10. Consumer Behavior Models.
11. Green Consumer Behavior
12. Consumer Psychology
13. Psychology of Industrial Buyers
14. Consumer Data Analytics
15. Consumer Happiness and Well-Being Analysis
Submission Procedure
Full chapters are expected to be submitted by July 10, 2019, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.
Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Millennial Consumer Trends and Their Impact on the Global Economy. All manuscripts are accepted based on a double-blind peer review editorial process.
All proposals should be submitted through the eEditorial Discovery®TM online submission manager.
Please click on the link below to submit your chapter :
https://www.igi-global.com/submission/submit-chapter/?projectid=bef9202d-8a5c-4c21-bf6f-29890f982222
Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2020.
Important Dates
Proposal submission deadline: August 20, 2019
Full chapter submission: September 17, 2019
With regards,
Dr. Abhijit Pandit and Prof Jayjit Chakraborty
Editors
Millennial Consumer Trends and Their Impact on the Global Economy
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