IJTB 2019 : International Journal of Technology for Business (IJTB)-CALL FOR PAPER: SPECIAL ISSUE ON GEOMARKETING, Volume 1, Issue 2, ISSN 2644-5085

International Journal of Technology for Business (IJTB)
CALL FOR PAPER: SPECIAL ISSUE ON GEOMARKETING, Volume 1, Issue 2, ISSN 2644-5085.
NO APC or other charges.

Issue Editor: Prof. Pavol Kita, Ph.D., University of Economics in Bratislava, Slovakia.

Issue is Sponsored by : Project “Consumers society and consumer regions. Stratification of post-communist companies” Project ID: APVV-16-232

Submission Deadline: 20th May 2019.
Mention Submission for Special Issue (Geomarketing) in note to editor during submission. You are welcome to circulate this call among your friends and colleagues. For Queries: [email protected]

Call For Paper- Special Issue on Geomarketing

Geomarketing is a multifaceted approach that allows for both a comprehensive overview ofmarket and company data as well as detailed micro geographic analysis. The analysis is addressed to the customers’ spatial behaviour and covers the principle of least effort, connectivity and accessibility. Area of coverage for the special issue (but not limited to):

* Geormarketing practises in Slovakia * Geomarketing in developing countries * Use of GIS in Geomarketing * Entrepreneurship and Geomarketing * Location intelligence * Use of cloud in Geomarketing * Case studies on Geomarketing * Impact of Geomarketing * Geomarketing models * History and trends in * Geomomarketing * Geomarketing functions.