IBA-SBSIC 2022 : IBA School of Business Studies International Conference - Decision-making in a Disruptive Age

Disruption defines the times we live in. Whether the disruption comes in the form of technological breakthroughs, emerging industries or a pandemic that forces us to redefine how we work, this volatility has come to revolutionize our world. Exploring the unexpected opportunities as well as the myriad challenges caused by these turbulent times and learning how to exploit both of these to their full potential effectively is essential to current survival and future successes.
The IBA School of Business Studies International Conference, 2022 aims to provide a platform to discuss the challenges of disruption while also allowing scholarly discourses on different areas of business. The hybrid conference is structured around the following three tracks that comprehensively cover various business domains:
Accounting, Law, and Finance
Contemporary issues in Marketing
Management
While focusing on disruption, the conference also offers the opportunity to explore and investigate issues in each of the three tracks by inviting scholars with diverse backgrounds and interests to present their work.
The track of Accounting, Law & Finance is tied to the overarching theme of the conference by especially inviting contributions that focus on Islamic Finance, Law & Corporate Governance. The track also seeks submission of manuscripts that address the broader theme of finance, accounting, and law. Therefore, papers on topics including, but not limited to, financial markets, regulations, investments, corporate finance, audit quality, data analytics using accounting data and behavioral finance are also welcome.
The track of Marketing invites contributions related to contemporary research areas in marketing particularly in the emerging use of technology to understand consumers. Among others, contributions on Neuromarketing and its applications are welcome. The track also invites contributions from scholars in the general area of marketing which may include, but are not limited to, ethical marketing, consumer behavior, and contemporary buying behaviors.
The track of Management focuses on the management challenges caused due to disruptions triggered by the COVID-19 pandemic. The track also invites scholars to share their research in different areas of management including, but not limited to, supply chain management, sustainability, and entrepreneurship.
Selected papers may be considered for publication in the Journal of Accounting and Business Research and IBA Business Review, subject to meeting the peer-review process. A book on proceedings of the conference will be published. Authors have the choice to publish a brief abstract of their presented paper if they are considering publication in a journal.
During the conference, three workshops will be conducted on the topics: Consumer Neuroscience; Corporate Governance in Islamic Institutions: Theory and Practice; and Meet the Editors. These workshops are open to all and are free to attend.