|
Editors
Associate Professor Evrim ÇELTEK Gaziosmanpasa University
Call for Chapters
Proposals Submission Deadline: August 1, 2019
Full Chapters Due: August 20, 2019
Submission Date: November 10, 2019
Introduction
Smart technologies enhance customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart technology applications in tourism industry are an essential reference source that discusses the use of smart technologies in tourism, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, virtual reality, QR code, big data, geofencing, geotargeting, sensor networks, and wearable technology, this book is ideally designed for tourism business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of smart technologies in tourism.
Objective
This book aims to show how smart technologies can influence the consumer relationship in the field of tourism industry . So, seek to highlight the role in smart tourism at strategic, tactical and operational perspective. And present featuring tools and techniques applicable to the sectors under analysis.
Target Audience
The target audience of this book includes marketing and tourism academics and their students (undergraduate/graduate programs), researchers, marketers especially in tourism marketing and managers who need to realise the potential of smart technologies in tourism.
Recommended Topics
Smart tourism
Smart destinations
Smart marketing
Smart branding
Smart tourism planning
Smart tourism management
Industry 4.0 in tourism
Robots in tourism
Brand digital communication
City digital communication
Country digital communication
Digital advertising in tourism
Digital consumer behavior in tourism, hospitality
Digital customer experience in tourism, hospitality
Digital marketing applied to destination brands
Electronic customer relationship management
Digital gamification in tourism
Augmented reality applications in tourism
Virtual reality applications in tourism
Internet of Things in tourism
QR code applications in tourism
Big data in tourism
Geofencing applications in tourism
Geotargeting applications in tourism
Sensor networks in tourism and wearable technology
Tourism, hospitality, airline, destination, restaurants, museums, travel agency, guiding applications with smart technologies
Future of smart technologies in tourism.
Submission Procedure
Researchers and practitioners are invited to submit on or before August 1, 2019, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by August 7, 2019, about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by August 20, 2019.
Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Handbook of Research on Smart Technology Applications in the Tourism Industry. All manuscripts are accepted based on a double-blind peer review editorial process.
All proposals should be submitted through the eEditorial Discovery®TM online submission manager.
Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2020.
Important Dates
• Full chapter submission: Aug 20, 2019
• Review results to editor: Sept 15, 2019
• Review results to authors: Sept 22, 2019
• Progress report 2: Sept 22, 2019
• Revisions due from authors: Oct 13, 2019
• Final acceptance/rejection notification due to authors: Oct 27, 2019
• All final accepted materials from authors: Nov 10, 2019
• Final preface and table of contents: Nov 17, 2019
• Final deadline: Nov 24, 2019
Inquiries
Associate Professor Evrim ÇELTEK Gazıosmanpasa University
[email protected]
|
