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U2BigData 2020 : User Understanding from Big Data Workshop

Atlanta, GA
Event Date: Dec 10, 2020 - Dec 13, 2020
Submission Deadline: Oct 15, 2020
Notification of Acceptance: Nov 01, 2020
Camera Ready Version Due : Nov 15, 2020


This accepted workshop is to gain insights on how big data methodologies can be enhancing user understanding in the world of technology. The accepted papers will be presented in the workshop and be included in the workshop proceeding of IEEE Big Data Conference 2020.

This workshop aims to provide a platform for researchers from related fields to exchange ideas on how to use data-driven technologies for better user understanding through data analytics & modeling, experimental design and user research. The workshop will focus on both theoretical and practical challenges. Furthermore, it will place particular emphasis on algorithmic approaches in the context of learning, optimization, decision making, fairness and data privacy that raise fundamental challenges for existing techniques

Call For Paper

The topics for the workshop including but not limited to:

  • User targeting and segmentation
  • Sampling methods in user research studies
  • Survey methodology in user understanding
  • Data utilization in Eye-tracking data
  • Feedback loop to improve user experience
  • Metrics and logging to describe user behaviors and experiences
  • Data-driven methodology in design thinking
  • Online, offline experiments and other causal inference methods
  • Hierarchical modeling in user understanding
  • Active learning in user success
  • Fairness in user research
  • Data model as framework of user mental models
  • Data driven user pain points discovery and solutions
  • Integrate qualitative and quantitative in user insights mining
  • Data visualization in user journeys and experiences mapping
  • Data integration in product development cycle
  • Privacy and data protection in user research

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