The topics for the workshop including but not limited to:

• User targeting and segmentation
• Sampling methods in user research studies
• Survey methodology in user understanding
• Data utilization in Eye-tracking data
• Feedback loop to improve user experience
• Metrics and logging to describe user behaviors and experiences
• Data-driven methodology in design thinking
• Online, offline experiments and other causal inference methods
• Hierarchical modeling in user understanding
• Active learning in user success
• Fairness in user research
• Data model as framework of user mental models
• Data driven user pain points discovery and solutions
• Integrate qualitative and quantitative in user insights mining
• Data visualization in user journeys and experiences mapping
• Data integration in product development cycle
• Privacy and data protection in user research