CTMSM 2019 : National Media Management Conference on Communicating Tourism: Media, Soft Power, and Management

The contribution of tourism in India’s economic growth is significant. The increased demand over Indian tourist destinations is correlated with footfalls. In the age of globalization and digitization, the communication strategy and management are an inevitable component of any media mix. Tourism is regarded as a force for world peace (Pernecky, 2010). Building mutual understanding and empathy is also part of the geopolitical matrix. From a soft power perspective, the tourist is a geopolitical subject and object (CS Ooi, 2014). How often tourism is related with empathy and interest towards a destination, which is created by carefully designed messages by media managers and stakeholders.

The current conference focuses on interdisciplinary area of tourism and communication with focus on theoretical and empirical evidences from academicians, practitioners, policy makers and research students. We invite abstracts that explore the theme. Contributions are invited on any of the following (or related) sub-themes:

Media and Tourism
Social Media and Tourism
Soft power and Tourism
Destination Promotion and Tourism
Media Management and Tourism
Green Tourism and Media
Stake Holder Interest in Tourism
Mega Events and Tourism
Government Policies and Tourism
Tourism and Brand Image
Responsible Tourism and Media
Research Trends in Tourism
New Models of Communicating Tourism
Case Studies/Success Stories of Tourism Communication

Please send a 300-word abstract, brief bibliography, and bio (with institutional affiliation, if applicable) in one document as an email attachment to [email protected] by 16th August 2019. All selected papers will be published in an edited volume with ISBN.