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Call for Chapters: Strategic Corporate Communication Through Digital Media: Theory and Practice
Editor
Mark Anthony Camilleri (Ph.D. Edinburgh)
Department of Corporate Communication,
University of Malta, MALTA.
Call for Chapters
Proposals Submission Deadline: August 21, 2019
Full Chapters Due: December 4, 2019
Submission Date: January 12, 2020
Introduction
The latest advances in technologies and networks have been central to the expansion of electronic content across different contexts. Contemporary communication approaches are crossing boundaries as new media are offering both challenges and opportunities. The democratisation of the production and dissemination of information via the online technologies has inevitably led individuals and organisations to share content (including images, photos, news items, videos and podcasts) via the digital and social media. Interactive technologies are allowing individuals and organisations to co-create and manipulate electronic content. At the same time, they enable them to engage in free-flowing conversations with other online users, groups or virtual communities. Innovative technologies have empowered the organisations’ stakeholders, including; employees, investors, customers, local communities, government agencies, non-governmental organisations (NGOs), as well as the news media, among others. Both internal and external stakeholders are in a better position to scrutinise the organisations’ decisions and actions. For this reason, there is scope for the practitioners to align their corporate communication goals and activities with the societal expectations. Therefore, organisations are encouraged to listen to their stakeholders. Several public interest organisations, including listed businesses, banks and insurance companies are already sharing information about their financial and non-financial performance in an accountable and transparent manner. The rationale behind their corporate disclosures is to develop and maintain strong and favourable reputations among stakeholders. The corporate reputation is a perceptual representation of a company’s past actions and future prospects that describe the firm’s overall appeal to all of its key constituents when compared to other leading rivals.
Business and media practitioners ought to be cognisant about the strategic role of corporate communication in leveraging the organisations’ image and reputation among stakeholders. They are expected to possess corporation communication skills as they need to forge relationships with different stakeholder groups (including employees, customers, suppliers, investors, media, regulatory authorities and the community at large). They have to be proficient in specialist areas, including; issues management, crises communication as well as in corporate social responsibility reporting, among other topics. At the same time, they should be aware about the possible uses of different technologies, including; artificial intelligence, augmented and virtual reality, big data analytics, blockchain and internet of things, among others; as these innovative tools are disrupting today’s corporate communication processes.
Objective
This title shall explain how strategic communication and media management can affect various political, economic, societal and technological realities. Theoretical and empirical contributions can shed more light on the existing structures, institutions and cultures that are firmly founded on the communication technologies, infrastructures and practices. The rapid proliferation of the digital media has led both academics and practitioners to increase their interactive engagement with a multitude of stakeholders. Very often, they are influencing regulators, industries, civil society organisations and activist groups, among other interested parties.
This publication shall present the academics’ conceptual discussions that cover the contemporary topic of corporate communication in a concise yet accessible way. Covering both theory and practice, this publication shall introduce its readers to the key issues of strategic corporate communication as well as stakeholder management in the digital age. This will allow prospective practitioners to critically analyse future, real-life situations. All chapters will provide a background to specific topics as the academic contributors should feature their critical perspectives on issues, controversies and problems relating to corporate communication.
This authoritative book will provide relevant knowledge and skills in corporate communication that is unsurpassed in readability, depth and breadth. At the start of each chapter, the authors will prepare a short abstract that summarises the content of their contribution. They are encouraged to include descriptive case studies to illustrate real situations, conceptual, theoretical or empirical contributions that are meant to help aspiring managers and executives in their future employment. In conclusion, each chapter shall also contain a succinct summary that should outline key implications (of the findings) to academia and / or practitioners, in a condensed form. This will enable the readers to retain key information.
Target Audience
This textbook introduces aspiring practitioners as well as under-graduate and post-graduate students to the subject of corporate communication – in a structured manner. More importantly, it will also be relevant to those course instructors who are teaching media, marketing communications and business-related subjects in higher education institutions, including; universities and colleges. It is hoped that course conveners will use this edited textbook as a basis for class discussions.
Recommended Topics
This book’s valued contributions may include, but are not restricted to, the following topics:
Artificial Intelligence and Corporate Communication
Augmented and Virtual Reality in Corporate Communication
Blockchain and Corporate Communication
Big Data and Analytics in Corporate Communication
Branding and Corporate Reputation
Corporate Communication via Social Media
Corporate Communication Policy
Corporate Culture
Corporate Identity
Corporate Social Responsibility Communications
Crisis, Risk and Change Management
Digital Media and Corporate Communication
Employee Communications
Fake News and Corporate Communication
Government Relationships
Integrated Communication
Integrated Reporting of Financial and Non-Financial Performance
Internet Technologies and Corporate Communication
Internet of Things and Corporate Communication
Investor Relationships
Issues Management and Public Relations
Leadership and Change Communication
Marketing Communications
Measuring the Effectiveness of Corporate Communications
Metrics for Corporate Communication Practice
Press and Media Relationships
Stakeholder Management and Communication
Strategic Planning and Communication Management
Submission Procedure
Researchers and practitioners are invited to submit on or before August 21, 2019, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by September 4, 2019 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by October 4, 2019, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.
Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Trust in Knowledge Management and Systems in Organizations. All manuscripts are accepted based on a double-blind peer review editorial process.
All proposals should be submitted through the eEditorial Discovery®TM online submission manager.
Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2020.
Important Dates
Chapter Proposal Submission: August 21, 2019.
Notification from Editors about Status of Chapter Proposal: September 4, 2019.
Full Chapter Submission: October 4, 2019.
November 17, 2019: Review Results Returned
December 29, 2019: Final Acceptance Notification
January 12, 2020: Final Chapter Submission
Inquiries
Mark Anthony Camilleri (Ph.D. Edinburgh) Email: [email protected]
Propose a chapter for this book
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