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2019 MAG Scholar Conference on Business, Marketing, and Tourism with the theme Advancing Marketing and Tourism in the Digital Economy will be held in Macau SAR, China, on 24-26 June 2019. We welcome submission of abstracts and full manuscripts only in English and all submissions must be done online via the Easy Chair .Conceptual, empirical and methodological manuscripts are all welcome, on topics including business, marketing, and tourism. Other social science manuscripts (such as economics and management) related to consumer/organizational behavior and digital technology will also be considered. Conference tracks are as follow:
Marketing Sciences
Theoretical Development of Marketing
Systematic Review and Meta-Analysis
Methodological Advancement in Marketing Research
Marketing Trends and Practices
- Social Marketing, Services Marketing
- Marketing Strategies
- Sustainable/Environmental/Green Marketing
Business Strategy and Communication
- Communication: B2B, B2C
- Advertising, Sales Promotion, PR, Direct Marketing
- Supply Chain and Logistics Management
- Consumer Behaviour and Prediction
Tourism Management
- Touring Behaviour and Experience
- Destination Tourism and Image
- Festival, Food, Sport, Cultural, Medical, Recreational Tourism
- Tourism Economics and Sustainability
- Cross-border Tourism Development
Dynamics of Digital Technology in Marketing and Tourism
- The Impact of Technology on Global Business
- The Use of Big Data and Digital Technology in Business
- Current Issues in Marketing and Tourism
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